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L’estetica è un atto di responsabilità, perché influenza il modo in cui viviamo lo spazio, la città e il digitale.\nProgettiamo mettendo al centro le persone: emozioni, gesti, percorsi, attenzione. Vogliamo che usare un servizio, fisico o digitale, diventi un’esperienza più semplice, più umana, più memorabile.\nE poi il confronto: ci interessa davvero capire cosa fai, come lo fai, cosa vuoi cambiare. Lavoriamo fianco a fianco con i clienti per costruire soluzioni che non siano solo “belle idee”, ma strumenti concreti di crescita.","2026-03-03T21:15:17.395Z","2026-06-09T05:25:55.577Z","2026-06-09T05:25:55.602Z",[150],{"type":151,"children":152},"paragraph",[153],{"type":154,"text":155},"text","Sì, siamo uno studio grafico e di comunicazione italiano. Ma soprattutto siamo persone che non riescono a fare le cose “come si sono sempre fatte. Curiosi, affamati, ribelli: ci muove la voglia di costruire qualcosa che abbia senso, carattere, identità. Abbiamo fondato K95 nel 2017 per mettere insieme percorsi professionali diversi e creare una realtà capace di misurarsi a livello nazionale e internazionale nel design. L’innovazione per noi è metodo. La sperimentazione è disciplina. 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La progettazione del marchio è solo l’inizio di un processo più ampio in cui studiamo posizionamento, pubblico, tono e contesto competitivo. Da lì sviluppiamo un’identità visiva coerente e scalabile, capace di dare riconoscibilità, fiducia e crescita al brand nel tempo.",{"id":194,"title":195,"description":196},323,"Packaging","Il packaging è il punto in cui il brand diventa reale: si tocca, si conserva, si sceglie. Progettiamo pack che funzionano sullo scaffale e online, con una cura maniacale per gerarchie, materiali, finiture e resa tipografica. Pensiamo alla struttura come a un racconto: informare, sedurre, distinguere — senza perdere chiarezza e coerenza di marca.",{"id":198,"title":199,"description":200},324,"Design per Eventi","Progettiamo identità per eventi di ogni natura, creando un linguaggio visivo capace di vivere su manifesti, social, badge, segnaletica e allestimenti. Negli anni abbiamo firmato progetti per mostre, presentazioni, nightlife, manifestazioni sportive ed eventi solidali: sistemi visivi flessibili, riconoscibili e pronti a “reggere” la complessità di un evento.",{"id":202,"title":203,"description":204},325,"UI / UX Design","Amiamo il digitale e progettiamo siti web e interfacce per applicazioni, partendo sempre dall’esperienza utente. Analizziamo obiettivi, target e flussi, poi costruiamo architetture e UI che semplificano l’uso e rendono il brand riconoscibile anche a schermo. La UX per noi è fondamentale: è la fase in cui investiamo più energia, perché è lì che si decide se un prodotto funziona davvero.",{"id":206,"title":207,"description":208},326,"Design Editoriale","Siamo specializzati in editorial design e lavoriamo a stretto contatto con case editrici e realtà culturali. Impaginiamo libri, magazine e cataloghi per mostre o eventi, curando griglie, ritmo tipografico, leggibilità e qualità di stampa. Per noi l’editoria è disciplina: ogni pagina deve avere una struttura, un respiro, un motivo.",{"id":210,"title":211,"description":212},327,"Type Design","Progettiamo e sviluppiamo caratteri tipografici: negli ultimi anni abbiamo realizzato font quali: K95 Alphabet, Herbert, Max Huber Alphabet, Stelvio Grotesk e July 01, alcuni premiati a livello internazionale. La tipografia è una parte centrale del nostro approccio: è identità, tono, personalità. E quando è progettata su misura diventa strumento di differenziazione.",{"id":214,"title":215,"description":216},328,"Social Media","Portiamo il brand dentro i contenuti, senza farlo diventare “rumore”. Progettiamo sistemi visivi per i social, format e template, linee guida e asset che mantengono coerenza e riconoscibilità nel tempo. Lavoriamo sul ritmo editoriale e sulla direzione creativa, così ogni post non è un pezzo isolato, ma parte di un linguaggio.",{"id":218,"title":219,"description":220},329,"Copywriting","Le parole sono design. Scriviamo e strutturiamo messaggi che rendono un brand più chiaro, credibile e memorabile. Dal naming al tono di voce, fino ai testi per web e campagne: lavoriamo per trovare una voce coerente con l’identità e adatta al pubblico. 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