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Il nostro lavoro ha riguardato la progettazione dell’intero ecosistema visivo del brand. La sfida era costruire un linguaggio visivo capace di vivere su superfici 3D, mantenendo al tempo stesso un’identità iconica, audace e immediatamente riconoscibile in ogni sua espressione. Se vuoi, posso fartene anche una versione più premium/editoriale, più istituzionale, oppure più calda e narrativa in stile K95.",[142,143,144,145,146],"Graphic Design","Visual Identity","Logo design","Packaging Design","Creative Direction",[],[],[150,158,174,182,193,197,208,212,227,231,235,239,245,249,252],{"type":151,"full":152,"position":153,"media":154},"sections.media-single",true,"center",{"url":155,"width":156,"height":156,"alt":157,"mime":122,"isVideo":123},"/r2/MN_Logo_5cfe018111.webp",0,"Costruzione marchio MN",{"type":159,"subtitle":160,"content":161},"sections.text-block","Concept",[162,166,170],{"type":136,"children":163},[164],{"type":139,"text":165},"L’identità di MN si fonda su precisione geometrica, alto contrasto e un ritmo visivo essenziale.",{"type":136,"children":167},[168],{"type":139,"text":169},"In un mercato spesso saturo di eccessi grafici, abbiamo scelto una direzione tecnica, rigorosa e profondamente contemporanea: una chiarezza capace di emergere non attraverso l’eccesso, ma attraverso la sottrazione.",{"type":136,"children":171},[172],{"type":139,"text":173},"Se vuoi, te ne faccio anche una versione più editoriale, più istituzionale oppure più calda e autoriale.",{"type":175,"media_left":176,"media_right":179},"sections.media-duo",{"url":177,"width":156,"height":156,"alt":178,"mime":122,"isVideo":123},"/r2/targa_1b0ba61770.webp","Targa esterna MN ",{"url":180,"width":156,"height":156,"alt":181,"mime":122,"isVideo":123},"/r2/biglietti_e833722bb2.webp","Progettazione biglietti da visita per MN",{"type":159,"subtitle":183,"content":184},"Marchio e costruzione",[185,189],{"type":136,"children":186},[187],{"type":139,"text":188},"Il monogramma MN nasce da una geometria netta e direzionale.",{"type":136,"children":190},[191],{"type":139,"text":192},"Abbiamo progettato le due lettere, M e N, affinché potessero funzionare anche come simbolo autonomo, forte, immediatamente riconoscibile e di grande impatto visivo. 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