Red Bull
Red Edition
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Client
Red Bull
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Year
2021
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Creative Field
Poster and Motion Design
For Red Bull Italy we designed an artwork that would advertise the new flavor of the Energy Drink, Red Edition. The request from the client was to create an artwork that could be applied on posters, animated totems and social channels.
Target
In the spring of 2021 Red Bull launched the new Red Edition, watermelon flavor. Our task was to include elements in the artwork that immediately reminded us of the summer season and made it clear that the new energy drink was watermelon-flavored.
Red Edition
Colors Palette
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CMYK: 8 100 87 2
RGB: 213 19 38
Hex: #d51326
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CMYK: 0 30 100 0
RGB: 251 186 0
Hex: #fbba00
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CMYK: 71 38 67 30
RGB: 72 104 81
Hex: #486851
Posters
