K95

Light in the Darkness

Light in the Darkness
Year — 2025

Role

  • Web design
  • UI / UX Design
  • Creative Direction
  • Poster design
  • Branding
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(INFO) Light in the Darkness is a digital design case study that explores the relationship between light, darkness, and human perception through code, artificial intelligence, and visual culture. A project that combines graphic experimentation and digital interaction into an immersive experience designed to exist both online and in the physical dimension of print.

Awards

  • Site of the DayCSS Design Awards · 2025
  • FWA of the DayFWA · 2025

Concept

Born from the intersection of AI, visual design, and front-end development, the project takes shape as a series of ten posters inspired by horror cinema and the unsettling language of cult films, turning the image into an ambiguous, unstable territory open to multiple layers of interpretation.

At the core of the project is the duality of perception: each poster is designed to contain two images, two tensions, two opposing meanings—good and evil, light and shadow, visible and hidden. Through a red or blue filter, physical or digital, the image shifts and reveals its complementary side.

On the website, developed in Vue and Nuxt, this principle becomes an interactive experience: the cursor turns into a filter, and the interface guides the user through a visual narrative in constant transformation. In this way, the project also becomes an exploration of UI and UX design, where aesthetics, behavior, and code coexist in balance.

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