Bohemian Rhapsody
Categories
Role
- Logo design
- Visual Identity
- Creative Direction
- Poster design
- Brochure design
(INFO) The theatre company Tutto Esaurito entrusted us with the creation of the visual world of Bohemian Rhapsody, a musical comedy set in a dystopian future where a group of rebels attempts to rewrite the rules through the music of Queen. We developed a visual system capable of translating this narrative tension into a clear, recognizable, and consistent language across all levels of communication.
Concept
The project is built around a fracture: oppression and rebirth, control and freedom, imposed order and creative impulse. This duality takes shape through a vertical visual landscape: purple slips into red, growing denser until it becomes smoke, ruins and burning matter. It is the sign of a world consuming itself, rigidly controlled yet already collapsing. Above, the space opens up. The logo emerges among the clouds like a threshold, a passage towards possibility: from a closed system to an open space, from imposed silence to a voice returning to existence. The identity becomes a coherent narrative system, applied across posters, flyers, programme booklets and merchandising.
July 01 | Typeface
