Bohemian Rhapsody
Categories
Role
- Logo design
- Visual Identity
- Creative Direction
- Poster design
- Brochure design
(INFO) The theatre company Tutto Esaurito entrusted us with the creation of the visual world of Bohemian Rhapsody, a musical comedy set in a dystopian future where a group of rebels attempts to rewrite the rules through the music of Queen.
We developed a visual system capable of translating this narrative tension into a clear, recognizable, and consistent language across all levels of communication.
Concept
The project is built around a fracture: oppression and rebirth, control and freedom, imposed order and creative impulse.
This duality takes shape in a visual landscape that evolves vertically. Purple shifts into red, thickens, and breaks apart. It becomes smoke, ruins, matter in combustion. It is the sign of a world consuming itself, rigidly controlled yet already on the verge of collapse.
In contrast, the upper part opens up. The mark emerges through the clouds like a threshold, a visual passage that introduces possibility. It is not just a logo, but a point of transition: from a closed system to an open space, from imposed silence to a voice that begins to exist again.
The identity develops as a coherent narrative system, applied across all touchpoints: posters, flyers, playbills, and merchandising. Each element contributes to building a unified visual world, where branding and stage are not separate, but parts of the same story.
Herbert Typeface
