AMTS Card
Year — 2026
Categories
Role
- Ilustration
- Branding design
- Visual identity
- Creative direction
(INFO) For AMTS (Azienda Metropolitana Trasporti e Sosta) in Catania, we worked on a series of pass cards designed for different user categories. A project that may seem simple at first glance, but is actually quite delicate: because when design becomes part of a public service, it needs to be clear, accessible, and recognizable, while also being able to speak to people in the right way.
Concept
We started from three main categories: employees and family, former employees and spouse, and people with disabilities. From there, we built a visual system made of geometric shapes and gradients, in continuity with the AMTS visual identity.
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