AL Rappresentanze
Role
- Logo design
- Packaging design
- Poster design
- Advertising
- Creative Direction
(INFO) AL Rappresentanze is an Italian company founded in 2005, specializing in the production and distribution of spare parts and accessories for cars and motorcycles.
Over the years, the company has developed its offer through three sub-brands sharing the AL suffix: AL Car, AL Helmets, and AL Batteries.
Research, innovation, and creativity are the pillars of the company’s philosophy. The brand aims to find the right balance between material quality, design, safety, comfort, and practicality of use.
Concept
The client asked us to develop a rebranding project capable of modernizing the existing identity, taking the brand beyond the Italian market and making it more competitive on an international level.
The previous logo, built mainly around the AL monogram and the Rappresentanze logotype, relied on an outdated visual language filled with 3D effects and decorative elements. This affected its readability at smaller sizes and made its application across products and packaging more difficult, especially due to the lack of effective positive and negative versions.
Our work focused on creating a more essential, contemporary, and versatile identity, able to give the brand greater authority, recognizability, and visual consistency across every touchpoint.
Packaging
For the packaging system, we developed an approach that could remain coherent with the brand identity while introducing a flexible structure, easily adaptable across different product lines.
Alongside the core brand color, we defined a supporting palette designed to differentiate the packaging and improve the visual organization of the product range. This chromatic system allows the brand color to be extended for specific packaging purposes while maintaining a clear, recognizable, and consistent visual language.
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