Mediartrade

Client

Mediartrade
Year

2019
Creative Fields

Branding, Advertising, Web Design

Mediartrade (Mat) is an auction house in Milan that opened in 2017. Every year Mediatrade organizes numerous exhibitions and auctions of Art and Collectibles. Since its opening we have been working on the identity of some of its Auctions and Exhibitions.

In 2019 we designed the new logo, the visual identity and the home of the Website.

Target

We designed a simple and personalized logotype to create a modern identity through the use of typography and the combination of fluorescent colors and abstract multicolored backgrounds. An identity that could bring young people closer to the art exhibitions organized by Mat, but also be close to all those collectors of modern and contemporary art trying to take inspiration from the works of some famous artists of the past such as Lucio Fontana, Arnaldo Pomodoro, Giacomo Balla, César and others.