Ortovivo

Client

Ortovivo
Year

2018
Creative Fields

Branding, Packaging

Ortovivo is a Sicilian company that sells and produces natural food products. In 2018 it started selling its products all over Sicily, with the aim of expanding beyond the regional borders.

Target

The customer has entrusted us with the redesign of his own identity, asking us to be able to convey the naturalness of his products, grown without pesticides and additives. We designed the branding based exclusively on a logo, associating to it the circular payoff that becomes a sort of stamp. Three types of labels have been designed, for different types of packaging: cans, plastic packaging and vacuum packaging. Each type of packaging is characterized by an icon and an identifying colour. We have inserted in each label a ring texture that recalls the morphology of the ground.