Red Bull
S. Agata
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Client
Red Bull Italia
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Year
2018
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Creative Fields
Event Design, Social
Sant'Agata is the third most visited Catholic festival in the world and is celebrated every year from 3 to 5 February in the city of Catania. During this patronal feast Red Bull organized a series of events connected to each other and scattered throughout the city.
Studio K95 has been commissioned all the work of graphic design and management of social networks.
Target
We had to effectively communicate the presence of Red Bull's event within the festival. Buying a can at one of the authorized points of sale you had access, for a short time, to a terrace where you could follow the party, sipping a Red Bull drink and listening to music.
Agatha festival
Color Palettes
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CMYK: 0 100 79 0
RGB: 217 20 50
Hex: #d91432
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CMYK: 0 30 100 0
RGB: 245 187 0
Hex: #f5bb00
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CMYK: 96 54 9 0
RGB: 0 100 161
Hex: #0064a1
Ilustrations & Posters
Three illustrations were created for the visual identity system, These used in most of the drawings (from posters to banners, to social objects), are characterized by a marked use of color with a strong symbolic component (two selected gradients: red / blue and purple / blue).
the Map
Particular attention has been paid to the creation of the map. It has been proposed in the major local. The task it has carried out has been to point out, to citizens and tourists, where to find the Red Bull cans marked with a special yellow sticker and necessary for temporary access to a terrace located in one of the main areas of the city, where It was possible to follow the religious celebrations.
