Red Bull
Chinese
New Year
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Client
Red Bull
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Year
2021
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Creative Field
Poster Design
For Red Bull Italy we designed an artwork that would advertise the Energy Drink during the Chinese New Year 2021. The request from the client was to create an artwork that could be applied on posters, digital totems and social channels.
Target
For the Chinese horoscope, 2021 was the year of the buffalo, our task was to insert within the artwork the elements that characterize this holiday, such as: dragon, lantern, fireworks and textures/patterns that refer to the Chinese decorations.
NEW YEAR
Colors Palette
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CMYK: 4 99 82 0
RGB: 222 12 43
Hex: #de0c2b
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CMYK: 99 77 28 15
RGB: 26 64 113
Hex: #1a4071
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CMYK: 15 42 76 4
RGB: 214 155 78
Hex: #d69b4e
Posters
Totem
